Lifecycle Marketing and Paid Social Strategist from Brooklyn, NY
I work to help customer-obsessed brands figure out how to delight customers with every touchpoint to earn more revenue, more word-of-mouth, and happier customers.
A FEW THINGS ABOUT ME
What I Do — Crafting Lifecycle Experiences That Convert
I'm a lifecycle marketing strategist, paid social and paid search media buyer, product marketer, and copywriter. I started off in paid social and email marketing. I helped grow brands like Quiet Punch by 10X, my team at Wolters Kluwer increase revenue by 500%.
After a string of wins like those, I expanded to start working on landing pages, conversion rate optimization, and lifecycle marketing—going from perfecting the first touchpoint between brands and users to improving every touchpoint after that.
I work as an email/lifecycle marketing manager with the AKC (American Kennel Club) and I also offer guidance and consulting to brands that want to improve their customer experience, email marketing, or customer lifetime value.
Group Workshops
If you're trying to grow your team's skills, wouldn't it be great to bring in someone who could train them and sharpen their skills in lifecycle marketing?
I advise brands and their teams on best practices, customer research, and campaign planning, and team setups.
Let's work together on a workshop or seminar that would work for you and your team.
Consulting
There's not much I enjoy more than breaking down a brand's lifecycle marketing strategy and making it so much better that customers love it and it's twice as profitable.
I'll review your automations, design, and messaging, and provide you with a detailed, multi-point plan to improve on it.
Speaking
If you're looking for the right person to flesh out a strategy and give a talk that's actionable, engaging, and not full of fluff, you've found the right person.
Not only do I fix problems in one sitting that take most people weeks, I also serve as vice chair of my community board in NYC, so I have quite a bit of experience and comfort presenting to people.
A (VERY TINY) SNEAK PEEK INTO WHAT I'VE DONE
My Work and Portfolio
I build growth systems that turn attention into revenue and retention.
My work focuses on lifecycle marketing, paid growth, automation, and experimentation for DTC, marketplace, and subscription businesses where the goal isn’t just activity, but durable revenue growth.
.png/size/w=2000?exp=1768241947&sig=QFW8hoT7QrIOLMa6y9IPiaRVJScbnSmAUXV7sXIBB-0&id=ffff31f6-9926-8151-bf31-e7136cfbd203&table=block&userId=538ebf05-f152-436f-90d7-b655d4ff6d81)
Insights & Strategy
From The Blog
Deep dives into lifecycle marketing, email strategy, paid social, and conversion optimization.
